I recently had the opportunity to modernize the look and feel of Forrester’s eBook landing pages, which had become visually inconsistent and lacked a scalable design system. My goal was to develop a flexible, modular layout that elevated the brand, clarified content hierarchy, and supported stronger conversion performance. The final redesign introduces a cleaner visual language, more intentional use of imagery and testimonials, and a streamlined user journey from discovery to download.
Before the Redesign
Forrester’s original eBook landing pages were inconsistent across campaigns and difficult to scale. By modernizing the layout, typography, and visual hierarchy, I created a system that’s easier to reuse and more effective at guiding users toward action.
Forrester’s original eBook landing pages were inconsistent across campaigns and difficult to scale. By modernizing the layout, typography, and visual hierarchy, I created a system that’s easier to reuse and more effective at guiding users toward action.
